Judy Smith


Some people think of me as a global crisis manager, as a fixer. That’s how I’m portrayed on TV as the real-life inspiration for the hit ABC drama Scandal. And it’s true, I have been privy to some of the most historic and sensational events of our time. I have served as an advisor for a host of high-profile celebrity and entertainment clients and have provided strategic advice to organizations to help them all successfully navigate through some very challenging issues. It has been quite an adventure.

When I decided to embark on the journey of becoming an entrepreneur and starting my own firm, I didn’t know what challenges were ahead or what successes were in store, but I always knew what path I was on. I wanted to be different and I wanted to make a difference. For the past three decades I have done just that. Using my unique combination of communication skills, media savvy and legal and political acumen I was able to build a multi-million-dollar firm with offices located in Washington D.C., New York and Los Angeles while also staying true to the values that are most important to me. As a result, I have a family that brings me joy, a business I can be proud of with colleagues who I trust unconditionally, and clients and partners who rely on my guidance. Trusting my instincts has carved a path for me that I am truly grateful for.

Contact Judy

Judy A. Smith is the founder and President of Smith & Company, a leading strategic advisory firm with offices in Washington D.C., Los Angeles and New York. Over the last 25 years, Ms. Smith has brought her unique combination of communication skills, media savvy, legal and political acumen to clients facing a wide array of issues and challenges throughout the United States and abroad.

Ms. Smith honed her skills through her experiences with some of the most historic and sensational events of our time, including the Iran Contra investigation, the prosecution of former Washington D.C. Mayor Marion Barry, the 1991 Gulf War, the Los Angeles riots, the President Clinton scandal involving Monica Lewinsky, the congressional inquiry of Enron, the General Petraeus CIA scandal and the Sony Corporation hacking crisis.

Perhaps best known in media circles for her Reputation Fixer™ expertise and advice, Ms. Smith has served as a consultant for a host of high profile, celebrity and entertainment clients over the course of her career including, but not limited to, Monica Lewinsky, Senator Craig from Idaho, Congressman Jesse Jackson Jr., actor Wesley Snipes and the family of Chandra Levy. To retain her Reputation Fixer™ counsel and benefit from her services, please complete the request form available via the “Contact” button above.

As a result of her wide ranging and ground breaking career, Shonda Rhimes, creator of ABC’s hit television dramas Grey’s Anatomy and Private Practice, developed a television drama about the world of crisis management inspired by Ms. Smith. The series entitled, Scandal, revolves around the life and work of a professional fixer. Ms. Smith serves as Co- Executive Producer of the project and provides insight and technical expertise on crisis management issues.

Ms. Smith is the author of the book, Good Self, Bad Self, published by Free Press, an imprint of Simon & Schuster, Inc. She has received numerous communications and leadership awards and is active in community service.

In addition to her work as a communications advisor during high profile engagements, Ms. Smith also serves as a counselor to Fortune 500 corporations and has provided strategic advice on a variety of corporate communications issues such as mergers and acquisitions, product recalls, intellectual property litigation, corporate positioning, diversity and other challenges. She has assisted leading companies such as BellSouth, Union Pacific, Nextel, United Healthcare, Americhoice, Wal-Mart, Radio-One Inc., Waste Management Corporation, and American International Group, Inc. (AIG) on a range of corporate, investor, and public relations matters.

Prior to founding Smith & Company, Ms. Smith served as Special Assistant and Deputy Press Secretary to President George H. W. Bush. She received a Bachelor of Science degree in Public Relations from Boston University and graduated from the American University Washington College of Law. Ms. Smith has been featured in numerous national publications including: the Washington Post, National Journal, the New York Times, Wall Street Journal, Forbes, Fortune, Fast Company and writes on current events for the Huffington Post and the Daily Beast. Smith is an experienced and sought after commentator as a crisis management expert. She frequently appears on major television networks such as CNN, MSNBC, FOX News, NBC, ABC, and CBS to offer commentary on topical issues of the day. Ms. Smith also lectures on crisis management before corporate boards, academic institutions, and other professional groups.

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